Are you a plumber looking to get more leads and book more jobs?
Google Ads for plumbers is one of the fastest and most effective ways to reach homeowners and businesses that urgently need plumbing services. Whether you specialise in emergency repairs, blocked drains, hot water systems, or general plumbing maintenance, our tailored Google Ads management helps plumbers dominate the local search results and attract high-quality enquiries.
Ready to grow your plumbing business? Let’s get started.
Our Google Ads Services for Plumbers
We specialise in setting up and managing high-performing Google Ads campaigns tailored to plumbers. Our services include:
Keyword Research for Plumbing Leads
We target keywords like "emergency plumber near me", "blocked drain services", and "hot water repair" to attract the right customers
High-Converting Ad Creation
Our ads are designed to stand out, highlight your expertise, and encourage immediate action (calls and bookings).
Local Targeting to Maximise Your Reach
We'll make sure your ads show to people in your service areas, not random locations, helping you get better-qualified leads.
Ongoing Campaign Management and Optimisation
We constantly monitor and adjust your campaigns to get the best results and ensure you never waste ad spend.
What Are Google Ads and Which Ones Work Best for Plumbers?
Google Ads (formerly known as Google AdWords) is an online advertising platform that allows your plumbing business to appear at the top of Google search results, on websites across the internet, and even on YouTube.
There are nine types of Google Ads campaigns overall — each with different formats and goals — but for plumbers, three stand out as the most effective for driving real leads:
- Google Search Ads
These are the traditional text ads that appear right at the top of Google when someone searches for services like "emergency plumber near me" or "blocked drain repair."
Search ads are ideal for plumbers because they target people who are actively looking for help right now — meaning they are more likely to call or book a service immediately.
- Google Display Ads
Display ads are image or banner ads that show across millions of websites, apps, and Gmail.
For plumbers, display ads work best for brand awareness and remarketing — for example, showing your ad to someone who visited your website but didn’t call, keeping your business top of mind until they're ready to book.
- Google Local Services Ads (LSAs)
Local Services Ads are a special type of ad designed specifically for local businesses like plumbers.
These ads show at the very top of Google — even above Search Ads — and allow customers to call you directly or send a booking request without even visiting your website.
LSAs also come with a "Google Guarantee" badge (after a verification process), which builds trust and can significantly increase your conversion rates.
Pro Tip:
Many plumbers see the best results when they combine Google Search Ads plus Local Services Ads — covering both urgent searches and high-trust bookings.
📍 Geo-Targeted Google Ads for Plumbers: Reach the Right Customers in the Right Locations
One of the most powerful features of Google Ads is location targeting. As a plumber, you don’t need leads from across the country—you need calls from people in your service area, ready to book now. That’s where geo-targeted Google Ads shine.
Whether you're based in a major city like Sydney, Melbourne, Brisbane, or in regional areas such as Wagga Wagga, Ballarat, or Dubbo, Google Ads allows you to zero in on high-intent customers searching local for your plumbing company
🧰 Best Google Ads Campaign Types for Local Plumbers
- Google Search Ads
These are text ads that show up at the top of Google search results. They’re perfect for capturing customers actively searching for phrases like:
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"emergency plumber in Parramatta"
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"hot water repair Ballarat"
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"blocked drain Sydney CBD"
Best For: High-intent leads, emergency jobs, and local service queries.
- Google Local Services Ads (LSAs)
These ads appear above regular Google Search Ads and feature a “Google Guaranteed” badge. They're available in many Australian metro areas and are ideal for plumbers who want more calls, not just clicks.
Best For: Direct call leads. You only pay when a customer contacts you.
Availability: Mostly metro areas like Sydney, Melbourne, Brisbane, Perth.
- Google Display Ads
These are visual ads (banners/images) that appear on websites, YouTube, and apps. They're useful for raising brand awareness across suburbs and regions you want to dominate.
Best For: Ongoing brand visibility in your service radius, remarketing, or targeting new housing developments or growing regional towns.
🗺️ Location-Based Campaign Structure Example
If you're a plumber servicing both metro and regional NSW, you might run:
Campaign Target Location Keywords
Emergency Plumbing – Sydney 10km radius around Sydney CBD“24/7 plumber Sydney”, “urgent plumber near me”
Hot Water Repairs – Penrith suburb only“hot water repair Penrith”, “water heater replacement Penrith”
Blocked Drains – Wagga Wagga, and nearby towns“blocked drain Wagga”,
What Keywords Should A Plumber Use?
Here’s a list of high-intent, locally targeted keywords a plumber should consider using for Google Ads. These keywords are designed to attract people who are ready to book a service, often with urgency:
PPC Keywords
🔧 Core Service Keywords
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Emergency plumber near me
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Local plumber [City/Suburb]
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24/7 plumber [City/Suburb]
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Affordable plumber [City/Suburb]
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Licensed plumber [City/Suburb]
🚽 Problem-Specific Keywords
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Blocked drain plumber
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Hot water system repair
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Leaking pipe fix
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Toilet repair plumber
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Burst pipe emergency
💼 Service-Specific Keywords
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Gas fitting plumber
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Pipe relining services
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Bathroom renovation plumber
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Drain cleaning services
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Water heater installation
🏠 Location-Based Keywords (Examples)
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Plumber Sydney CBD
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Plumber Parramatta
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Emergency plumber Geelong
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Hot water plumber Newcastle
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Drain repair Melbourne suburbs
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🔧 1. Campaign Level
At this top level, you set the overall goal (e.g., leads), location targeting (e.g., 15km radius from Parramatta), and budget.
Example:
Campaign Name: “Emergency Plumbing – Sydney Metro”
Location Targeting: Sydney + key suburbs like Parramatta, Ryde, Strathfield
📂 2. Ad Group Level
📝 3. Keywords (Inside Each Ad Group)
This is where you input your actual keywords, ideally using:
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Phrase Match: “plumber near me”
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Exact Match: [emergency plumber Parramatta]
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Broad Match Modified (less common now, use carefully)
🖊️ 4. Ads (Inside Each Ad Group)
Each ad should mirror the intent of the keyword group:
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Include the keyword in headlines and descriptions
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Use location extensions (e.g., show your address in Geelong)
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Include a clear CTA like “Book Now” or “Call Within Minutes”
Example Ad for “Emergency Plumber – Parramatta”
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Headline 1: 24/7 Emergency Plumber Parramatta
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Headline 2: Local, Fast, Affordable Repairs
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Description: Burst pipe? Blocked toilet? Our licensed plumbers are on-call now. Call for rapid response in Parramatta.
📈 Landing Page
Each ad should send users to a page relevant to their search.
If the keyword is "Blocked Drain Parramatta", send them to a service page specifically about Blocked Drains in Parramatta—not a generic homepage.
Here are key elements that should be included on a high-converting landing page for a plumber’s Google Ads campaign:
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Clear, Bold Headline that matches the ad (e.g. “24/7 Emergency Plumber in Parramatta”).
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Strong Call to Action (CTA) like “Call Now,” “Book Online,” or “Get a Free Quote.”
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Phone Number prominently displayed, ideally click-to-call on mobile.
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Fast-Loading Contact Form with minimal fields (name, phone, service needed).
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Trust Signals such as licenses, reviews, Google rating, and association logos.
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Service Area Coverage with suburbs listed or a map showing coverage radius.
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List of Services Offered with short descriptions (e.g., blocked drains, hot water repairs).
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Before & After Photos or testimonials from past jobs.
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Urgency & Availability Messaging like “Available Now,” “Same-Day Service,” or “On-Time Guarantee.”
