What Is an AdWords Consultation? Why Speaking to a Consultant AdWords Expert Can Save You Thousands

Lachlan Martin
Jul 1
4 min read

If You’re Running Google Ads and Not Seeing Results, You’re Not Alone

A lot of business owners come to us saying:

“I don’t know if I set up my ads right.”
“I’m getting clicks but no leads.”
“How do I know what to fix?”

That’s exactly where an AdWords consultation comes in — and why speaking with a real consultant AdWords expert can save you serious money (and headaches).

In this post, we’ll break down:

What an AdWords consultation involves
Who should book one
What our consultation process looks like
Why it helps
And how it supports your business goals — whether you’re managing your own account or hiring someone to do it for you

🧠 What Is an AdWords Consultation?

An AdWords consultation is a focused strategy session with a Google Ads expert.It typically runs 30–60 minutes and includes:

A review of your current campaigns (if you have one)
Identification of wasted spend or underperforming areas
Suggestions for campaign structure, targeting, and bidding
Answers to your questions — in plain language

It’s not just about fixing problems — it’s about unlocking potential you may not even realise is there.

👤 Who Should Book an AdWords Consultation?

A consultation is perfect for:

Business owners running their own campaigns and unsure if they’re doing it right
Agencies looking for a second set of eyes
Solo operators who want expert feedback before spending more
Anyone about to launch Google Ads but not sure where to start

And if you’re looking for consultant AdWords services, this is how to start the relationship right — with strategy first.

🛠️ What Happens During Your AdWords Consultation?

We like to keep things simple, transparent, and tailored to your business goals.Here’s how the process usually works:

1. We Get to Know Your Business

We start by learning about your business, goals, and past experience with digital marketing.We’ll usually ask about:

Your typical daily budget (or what you're comfortable with)
What kind of results you got with your last agency or freelancer (if applicable)
The type of enquiries or leads you’ve been receiving
Your most profitable or recurring services

This helps us understand what success means for you.

2. We Do Independent Research & Account Review

Once we understand your goals, we’ll:

Ask for access to your Google Ads account (if you have one)
Review past performance and missed opportunities
Analyse competitors and search trends in your industry
Look at your website landing page — where the traffic will go

Our goal here is to match your business goals with what’s possible in Google Ads.And yes — we’ll tell you if we don’t think Google Ads is the right fit.We’re honest about when SEO or another approach would work better.

3. We Present Your Strategy

We’ll come back to you with:

A clear strategy aligned with your budget and goals
A plan that prioritises your most profitable or recurring services
Insights into how we’ll structure campaigns, ad groups, keywords, and landing pages

We don’t do generic copy-paste setups — we tailor everything to your business.

4. We Make Sure It Aligns With Your Business Intentions

Before anything goes live, we run everything past you.We make sure:

You’re happy with the direction
It fits your expectations and growth goals
We’re targeting the right type of client or job (not just clicks)

5. Ongoing Support, Optimisation & Honesty

If you choose to work with us, we’ll:

Manage your campaign performance daily and weekly
Send you reports with real metrics, not fluff
Continually refine ads, keywords, and landing pages for better ROI
Be upfront about what’s working and what’s not

💬 "Not every business should use Google Ads. But if it’s right for you, we’ll build something that delivers."

❓ Frequently Asked Questions

Is the AdWords consultation really free?

Yes — your initial 30-minute AdWords consultation is 100% free. There’s no obligation to continue. We’ll assess your needs and give you genuine, honest advice — even if that means Google Ads might not be the right channel for you.

What happens after the consultation?

If you’re ready to move forward, we’ll provide a clear proposal and pricing based on the strategy we recommend. You can choose a Google Ads Package that suits your goals, and we’ll move ahead from there — no pressure, no surprises.

How fast can we get started after I approve?

Once you give us the go-ahead, we can usually go live within 3 to 7 days. During that time, we’ll finalise your strategy, build out the campaign, check your landing pages, and get everything ready to launch.

What if I don’t have an account or any ads running yet?

No problem. We work with businesses starting from scratch all the time. We’ll help you set everything up correctly from the beginning, so you’re not wasting budget guessing your way through it.